When cycling is a part of your life, you have to love what you're wearing. Velocity aims to create stylish, yet functional clothes that can be worn on or off your bike.
Deliverables included; Identity Design and Style Guide
A bicycle chain is a roller chain that transfers power from the pedals to the drive-wheel
Using the ‘O’ in Velo (meaning cycling) and ‘C’ in city we created a graphic device that referenced the roller chain, the Velocity brand icon now allows an easy and stylish transfer from bike to city living.